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Automation Risk Analysis

Will “Multimedia Producer” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Multimedia Producer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Multimedia Producer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Write and edit news stories from information collected by reporters and other sources.

  • Review film daily to check on work in progress and to plan for future filming.

  • Arrange financing for productions.

  • Write and submit proposals to bid on contracts for projects.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Research production topics using the internet, video archives, and other informational sources.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Study and research scripts to determine how they should be directed.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Obtain rights to scripts or to such items as existing video footage.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Compile scripts, program notes, and other material related to productions.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

Technologies & Software

  • JavaScript
  • Adobe Premiere Pro
  • Nova (Amazon)
  • Avid Technology iNEWS
  • DeepSeek
  • Google Gmail
  • Web content management system CMS software
  • Gemini for Workspace
  • Zoom
  • ElevenLabs
  • Chyron CAMIO
  • Avid Digidesign Pro Tools
  • Kimi (Moonshot AI)
  • Llama (Meta)
  • Scripting software
  • Microsoft PowerPoint
  • Runway ML
  • Microsoft Windows
  • Avid Technology NewsCutter
  • Grass Valley EDIUS
  • Canva
  • Live streaming software
  • Microsoft Excel
  • Google Docs
  • Extensible markup language XML
  • Sora (OpenAI)
  • Napkin AI
  • Cascading style sheets CSS
  • Claude (Anthropic)
  • Instagram
  • Adobe Acrobat
  • Microsoft Project
  • Microsoft Access
  • Adobe ActionScript
  • Udio
  • LoveArt AI
  • Atlassian JIRA
  • Avid Technology Pro Tools
  • Microsoft Publisher
  • Slack
  • Gemini (Google)
  • AP ENPS
  • Microsoft Teams
  • Suno AI
  • Mistral (Mistral AI)
  • Apple Final Cut Pro
  • Grok (xAI)
  • Snapchat
  • Adobe Firefly
  • Atlassian Confluence
  • WideOrbit
  • MAGIX Software Sound Forge
  • Midjourney
  • Google Workspace software
  • Adobe After Effects
  • ChatGPT (OpenAI)
  • Adobe Creative Cloud software
  • Pinterest
  • Graphics creation software
  • Avid Technology Media Composer
  • Screencastify
  • WordPress
  • Content management systems CMS
  • Microsoft Office software
  • Drupal
  • Video editing software
  • Microsoft Word
  • Blogging software
  • Google Ads
  • LinkedIn
  • Eko
  • Qwen (Alibaba)
  • CapCut AI
  • Facebook
  • Google Drive
  • Perplexity AI
  • DALL-E 3 (OpenAI)
  • Adobe Illustrator
  • Ross Video Xpression
  • Adobe Audition
  • Project management software
  • Hypertext markup language HTML
  • Magix Vegas Pro
  • Adobe Photoshop
  • Email software
  • Adobe InDesign
  • Recraft
  • Social media sites
  • Google Analytics
  • Microsoft Visio
  • PHP
  • TikTok
  • Asana
  • YouTube
  • Airtable
  • Adobe Dreamweaver
  • FaceTime
  • Broadcast Electronics AudioVAULT FleX
  • X (formerly Twitter)
  • Microsoft Outlook
  • Laptop computers
  • Digital video cameras
  • Personal computers
  • Lens finders
  • Multimedia editing equipment
  • Grass Valley Ignite Automated Production System
  • Studio lighting systems
  • Notebook computers
  • Tablet computers
  • Robotic cameras
  • Dell Notebooks
  • Video editing equipment
  • Teleprompters
  • Electronic news gathering ENG cameras
  • Multi-line telephone systems
  • Newsroom digital audio workstations
  • Waveform monitors
  • Apple iMacs
  • Apple iPads
  • Video switchers
  • Sound mixing equipment
  • Vectorscopes