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Automation Risk Analysis

Will “Music Video Director” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Music Video Director” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Music Video Director” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Obtain rights to scripts or to such items as existing video footage.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Write and submit proposals to bid on contracts for projects.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Write and edit news stories from information collected by reporters and other sources.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Study and research scripts to determine how they should be directed.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Research production topics using the internet, video archives, and other informational sources.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Arrange financing for productions.

  • Compile scripts, program notes, and other material related to productions.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Review film daily to check on work in progress and to plan for future filming.

Technologies & Software

  • Kimi (Moonshot AI)
  • Napkin AI
  • X (formerly Twitter)
  • Adobe Creative Cloud software
  • Blogging software
  • Avid Digidesign Pro Tools
  • Instagram
  • Canva
  • Extensible markup language XML
  • Pinterest
  • Google Docs
  • TikTok
  • Chyron CAMIO
  • LoveArt AI
  • Grass Valley EDIUS
  • Atlassian JIRA
  • Llama (Meta)
  • Broadcast Electronics AudioVAULT FleX
  • Adobe Photoshop
  • Snapchat
  • Gemini (Google)
  • Video editing software
  • Atlassian Confluence
  • Ross Video Xpression
  • Microsoft Access
  • FaceTime
  • Avid Technology NewsCutter
  • Recraft
  • Adobe InDesign
  • Google Analytics
  • Nova (Amazon)
  • Google Drive
  • Adobe Dreamweaver
  • Apple Final Cut Pro
  • Email software
  • CapCut AI
  • Suno AI
  • Adobe Premiere Pro
  • Adobe After Effects
  • DALL-E 3 (OpenAI)
  • Adobe Illustrator
  • Qwen (Alibaba)
  • MAGIX Software Sound Forge
  • Screencastify
  • DeepSeek
  • WordPress
  • JavaScript
  • Microsoft PowerPoint
  • Magix Vegas Pro
  • Web content management system CMS software
  • Sora (OpenAI)
  • Perplexity AI
  • LinkedIn
  • Runway ML
  • Eko
  • Slack
  • Grok (xAI)
  • Scripting software
  • AP ENPS
  • Gemini for Workspace
  • Microsoft Outlook
  • Google Gmail
  • PHP
  • YouTube
  • Udio
  • WideOrbit
  • Microsoft Office software
  • Mistral (Mistral AI)
  • Google Workspace software
  • Google Ads
  • Avid Technology Media Composer
  • Drupal
  • Microsoft Visio
  • Avid Technology iNEWS
  • Microsoft Word
  • ElevenLabs
  • Zoom
  • Adobe ActionScript
  • Content management systems CMS
  • Microsoft Windows
  • Hypertext markup language HTML
  • Microsoft Teams
  • Live streaming software
  • Graphics creation software
  • Airtable
  • Microsoft Project
  • Claude (Anthropic)
  • Midjourney
  • Microsoft Publisher
  • Adobe Firefly
  • Microsoft Excel
  • Avid Technology Pro Tools
  • Facebook
  • Adobe Audition
  • Project management software
  • ChatGPT (OpenAI)
  • Social media sites
  • Cascading style sheets CSS
  • Asana
  • Adobe Acrobat
  • Teleprompters
  • Video editing equipment
  • Lens finders
  • Video switchers
  • Multi-line telephone systems
  • Tablet computers
  • Personal computers
  • Laptop computers
  • Robotic cameras
  • Vectorscopes
  • Studio lighting systems
  • Notebook computers
  • Digital video cameras
  • Dell Notebooks
  • Sound mixing equipment
  • Grass Valley Ignite Automated Production System
  • Electronic news gathering ENG cameras
  • Multimedia editing equipment
  • Apple iPads
  • Apple iMacs
  • Newsroom digital audio workstations
  • Waveform monitors