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Automation Risk Analysis

Will “Music Video Director” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Music Video Director” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Music Video Director” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Review film daily to check on work in progress and to plan for future filming.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Research production topics using the internet, video archives, and other informational sources.

  • Study and research scripts to determine how they should be directed.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Compile scripts, program notes, and other material related to productions.

  • Write and edit news stories from information collected by reporters and other sources.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Obtain rights to scripts or to such items as existing video footage.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Write and submit proposals to bid on contracts for projects.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Arrange financing for productions.

Technologies & Software

  • Chyron CAMIO
  • ElevenLabs
  • Sora (OpenAI)
  • WordPress
  • Gemini for Workspace
  • Adobe Photoshop
  • Scripting software
  • Drupal
  • TikTok
  • Microsoft PowerPoint
  • Adobe Dreamweaver
  • Adobe ActionScript
  • Claude (Anthropic)
  • DALL-E 3 (OpenAI)
  • Runway ML
  • Google Analytics
  • Pinterest
  • Project management software
  • Google Drive
  • Google Gmail
  • Adobe Acrobat
  • Facebook
  • LinkedIn
  • AP ENPS
  • MAGIX Software Sound Forge
  • Cascading style sheets CSS
  • ChatGPT (OpenAI)
  • Microsoft Project
  • Web content management system CMS software
  • Microsoft Excel
  • Avid Technology iNEWS
  • Qwen (Alibaba)
  • Google Workspace software
  • Magix Vegas Pro
  • Atlassian Confluence
  • Suno AI
  • YouTube
  • CapCut AI
  • Nova (Amazon)
  • Microsoft Office software
  • Avid Technology NewsCutter
  • Google Docs
  • Avid Technology Media Composer
  • Recraft
  • Microsoft Outlook
  • Eko
  • Canva
  • Napkin AI
  • Ross Video Xpression
  • Atlassian JIRA
  • Email software
  • Content management systems CMS
  • Broadcast Electronics AudioVAULT FleX
  • Google Ads
  • Adobe Illustrator
  • Microsoft Publisher
  • JavaScript
  • Instagram
  • Midjourney
  • Adobe Audition
  • Adobe Creative Cloud software
  • Apple Final Cut Pro
  • Social media sites
  • Blogging software
  • Asana
  • Zoom
  • Avid Digidesign Pro Tools
  • Avid Technology Pro Tools
  • Slack
  • Microsoft Visio
  • LoveArt AI
  • Llama (Meta)
  • Live streaming software
  • Screencastify
  • Microsoft Windows
  • Microsoft Word
  • Udio
  • Video editing software
  • WideOrbit
  • DeepSeek
  • Perplexity AI
  • X (formerly Twitter)
  • Microsoft Teams
  • Snapchat
  • PHP
  • Adobe InDesign
  • Kimi (Moonshot AI)
  • Grok (xAI)
  • Mistral (Mistral AI)
  • Airtable
  • Microsoft Access
  • Adobe After Effects
  • Graphics creation software
  • Hypertext markup language HTML
  • Extensible markup language XML
  • Grass Valley EDIUS
  • FaceTime
  • Gemini (Google)
  • Adobe Firefly
  • Adobe Premiere Pro
  • Dell Notebooks
  • Apple iPads
  • Electronic news gathering ENG cameras
  • Personal computers
  • Studio lighting systems
  • Laptop computers
  • Sound mixing equipment
  • Apple iMacs
  • Grass Valley Ignite Automated Production System
  • Video editing equipment
  • Lens finders
  • Multi-line telephone systems
  • Digital video cameras
  • Video switchers
  • Waveform monitors
  • Notebook computers
  • Newsroom digital audio workstations
  • Robotic cameras
  • Multimedia editing equipment
  • Teleprompters
  • Vectorscopes
  • Tablet computers