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Automation Risk Analysis

Will “Media Manager” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Media Manager” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Media Manager” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Arrange financing for productions.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Write and submit proposals to bid on contracts for projects.

  • Compile scripts, program notes, and other material related to productions.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Write and edit news stories from information collected by reporters and other sources.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Research production topics using the internet, video archives, and other informational sources.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Review film daily to check on work in progress and to plan for future filming.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Obtain rights to scripts or to such items as existing video footage.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Study and research scripts to determine how they should be directed.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Select plays, scripts, books, news content, or ideas to be produced.

Technologies & Software

  • Screencastify
  • Adobe ActionScript
  • Kimi (Moonshot AI)
  • Mistral (Mistral AI)
  • Live streaming software
  • Social media sites
  • Grass Valley EDIUS
  • Email software
  • ElevenLabs
  • Microsoft Teams
  • CapCut AI
  • Google Analytics
  • Midjourney
  • FaceTime
  • X (formerly Twitter)
  • Instagram
  • Hypertext markup language HTML
  • Microsoft PowerPoint
  • Content management systems CMS
  • DALL-E 3 (OpenAI)
  • Adobe Illustrator
  • Napkin AI
  • Adobe Firefly
  • Microsoft Excel
  • Adobe InDesign
  • Zoom
  • LinkedIn
  • Chyron CAMIO
  • Microsoft Visio
  • Runway ML
  • PHP
  • Adobe Acrobat
  • Asana
  • Avid Technology iNEWS
  • Avid Technology NewsCutter
  • Google Ads
  • DeepSeek
  • YouTube
  • Snapchat
  • Suno AI
  • Gemini (Google)
  • Perplexity AI
  • Adobe After Effects
  • JavaScript
  • Microsoft Word
  • Microsoft Publisher
  • Broadcast Electronics AudioVAULT FleX
  • Blogging software
  • Slack
  • AP ENPS
  • Sora (OpenAI)
  • Project management software
  • Pinterest
  • Google Workspace software
  • Cascading style sheets CSS
  • Adobe Creative Cloud software
  • ChatGPT (OpenAI)
  • Adobe Dreamweaver
  • Claude (Anthropic)
  • Atlassian Confluence
  • Google Drive
  • WordPress
  • Google Docs
  • Airtable
  • Adobe Premiere Pro
  • Microsoft Outlook
  • Nova (Amazon)
  • Microsoft Windows
  • MAGIX Software Sound Forge
  • Microsoft Access
  • Microsoft Project
  • Google Gmail
  • Grok (xAI)
  • Graphics creation software
  • Llama (Meta)
  • Extensible markup language XML
  • Avid Technology Pro Tools
  • Atlassian JIRA
  • Drupal
  • Eko
  • Magix Vegas Pro
  • WideOrbit
  • Facebook
  • Microsoft Office software
  • TikTok
  • Avid Technology Media Composer
  • Apple Final Cut Pro
  • LoveArt AI
  • Recraft
  • Gemini for Workspace
  • Adobe Photoshop
  • Adobe Audition
  • Avid Digidesign Pro Tools
  • Ross Video Xpression
  • Scripting software
  • Canva
  • Udio
  • Qwen (Alibaba)
  • Web content management system CMS software
  • Video editing software
  • Laptop computers
  • Video editing equipment
  • Waveform monitors
  • Digital video cameras
  • Sound mixing equipment
  • Studio lighting systems
  • Multi-line telephone systems
  • Notebook computers
  • Personal computers
  • Dell Notebooks
  • Video switchers
  • Grass Valley Ignite Automated Production System
  • Tablet computers
  • Apple iPads
  • Electronic news gathering ENG cameras
  • Lens finders
  • Multimedia editing equipment
  • Newsroom digital audio workstations
  • Apple iMacs
  • Vectorscopes
  • Robotic cameras
  • Teleprompters