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Automation Risk Analysis

Will “Media Manager” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Media Manager” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Media Manager” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Arrange financing for productions.

  • Review film daily to check on work in progress and to plan for future filming.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Obtain rights to scripts or to such items as existing video footage.

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Write and edit news stories from information collected by reporters and other sources.

  • Compile scripts, program notes, and other material related to productions.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Write and submit proposals to bid on contracts for projects.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Study and research scripts to determine how they should be directed.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Research production topics using the internet, video archives, and other informational sources.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

Technologies & Software

  • DeepSeek
  • Avid Technology NewsCutter
  • Avid Technology Media Composer
  • Gemini (Google)
  • Kimi (Moonshot AI)
  • Microsoft PowerPoint
  • ChatGPT (OpenAI)
  • Extensible markup language XML
  • Qwen (Alibaba)
  • Adobe Dreamweaver
  • Adobe Firefly
  • Google Docs
  • CapCut AI
  • Instagram
  • Gemini for Workspace
  • YouTube
  • WordPress
  • Web content management system CMS software
  • LinkedIn
  • Adobe InDesign
  • Atlassian Confluence
  • Microsoft Office software
  • Avid Digidesign Pro Tools
  • Hypertext markup language HTML
  • Microsoft Access
  • Sora (OpenAI)
  • AP ENPS
  • Grass Valley EDIUS
  • Microsoft Outlook
  • Cascading style sheets CSS
  • Project management software
  • WideOrbit
  • Avid Technology iNEWS
  • Udio
  • Adobe Illustrator
  • Adobe Acrobat
  • Google Drive
  • Adobe After Effects
  • Snapchat
  • Facebook
  • Airtable
  • Napkin AI
  • Google Ads
  • Adobe Premiere Pro
  • FaceTime
  • Eko
  • Screencastify
  • Atlassian JIRA
  • Broadcast Electronics AudioVAULT FleX
  • Microsoft Teams
  • Apple Final Cut Pro
  • DALL-E 3 (OpenAI)
  • Midjourney
  • Live streaming software
  • X (formerly Twitter)
  • Drupal
  • Microsoft Word
  • Graphics creation software
  • Suno AI
  • Chyron CAMIO
  • Microsoft Excel
  • Social media sites
  • ElevenLabs
  • Microsoft Project
  • Adobe ActionScript
  • Asana
  • Content management systems CMS
  • Adobe Audition
  • Google Gmail
  • Ross Video Xpression
  • TikTok
  • Pinterest
  • Slack
  • Adobe Creative Cloud software
  • Scripting software
  • Magix Vegas Pro
  • Google Workspace software
  • LoveArt AI
  • Google Analytics
  • Grok (xAI)
  • Claude (Anthropic)
  • JavaScript
  • Zoom
  • PHP
  • Video editing software
  • Nova (Amazon)
  • Adobe Photoshop
  • Perplexity AI
  • Microsoft Windows
  • Blogging software
  • Avid Technology Pro Tools
  • Recraft
  • Llama (Meta)
  • Email software
  • Microsoft Publisher
  • Runway ML
  • Microsoft Visio
  • Canva
  • MAGIX Software Sound Forge
  • Mistral (Mistral AI)
  • Grass Valley Ignite Automated Production System
  • Vectorscopes
  • Sound mixing equipment
  • Tablet computers
  • Notebook computers
  • Studio lighting systems
  • Newsroom digital audio workstations
  • Multi-line telephone systems
  • Laptop computers
  • Personal computers
  • Teleprompters
  • Apple iPads
  • Video switchers
  • Digital video cameras
  • Electronic news gathering ENG cameras
  • Robotic cameras
  • Video editing equipment
  • Dell Notebooks
  • Apple iMacs
  • Waveform monitors
  • Lens finders
  • Multimedia editing equipment