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Automation Risk Analysis

Will “Media Manager” be Automated?

Historical Context: Oxford Study (2013)

Ranked #92 of 702. Estimated risk: 2.2%

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AI Exposure Risk

54%

“Media Manager” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 54% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

37%

“Media Manager” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 37% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Producers and Directors, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Avg. Annual Salary $114,280
Avg. Hourly Wage $54.94
Available Jobs (US) 145,270
Job Title & Hierarchy Code (SOC) Producers and Directors #27-2012
Wage vs. National Median
ℹ️

Data is based on the reference occupation: “Producers and Directors”

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Core Skills & Abilities

  • Cut and edit film or tape to integrate component parts into desired sequences.

  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.

  • Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.

  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.

  • Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.

  • Select plays, scripts, books, news content, or ideas to be produced.

  • Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

  • Obtain rights to scripts or to such items as existing video footage.

  • Write and submit proposals to bid on contracts for projects.

  • Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

  • Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.

  • Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.

  • Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.

  • Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.

  • Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.

  • Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

  • Perform management activities, such as budgeting, scheduling, planning, and marketing.

  • Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.

  • Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.

  • Choose settings and locations for films and determine how scenes will be shot in these settings.

  • Review film daily to check on work in progress and to plan for future filming.

  • Arrange financing for productions.

  • Study and research scripts to determine how they should be directed.

  • Write and edit news stories from information collected by reporters and other sources.

  • Compile scripts, program notes, and other material related to productions.

  • Research production topics using the internet, video archives, and other informational sources.

  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.

  • Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.

Technologies & Software

  • Screencastify
  • MAGIX Software Sound Forge
  • TikTok
  • Perplexity AI
  • Blogging software
  • Microsoft Publisher
  • Adobe After Effects
  • ChatGPT (OpenAI)
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Microsoft Office software
  • Atlassian JIRA
  • Google Docs
  • Avid Technology Pro Tools
  • X (formerly Twitter)
  • Magix Vegas Pro
  • Adobe Creative Cloud software
  • Adobe Acrobat
  • Zoom
  • Microsoft Word
  • Microsoft PowerPoint
  • WordPress
  • Asana
  • LinkedIn
  • Llama (Meta)
  • Adobe Dreamweaver
  • Google Analytics
  • DeepSeek
  • Microsoft Outlook
  • Email software
  • Hypertext markup language HTML
  • DALL-E 3 (OpenAI)
  • Slack
  • Chyron CAMIO
  • Avid Digidesign Pro Tools
  • FaceTime
  • Avid Technology Media Composer
  • Avid Technology NewsCutter
  • Midjourney
  • Microsoft Visio
  • Apple Final Cut Pro
  • Ross Video Xpression
  • Microsoft Teams
  • Claude (Anthropic)
  • ElevenLabs
  • Canva
  • Google Gmail
  • Gemini (Google)
  • Cascading style sheets CSS
  • Eko
  • AP ENPS
  • LoveArt AI
  • Scripting software
  • Microsoft Access
  • Avid Technology iNEWS
  • WideOrbit
  • Runway ML
  • Instagram
  • Video editing software
  • Grok (xAI)
  • Adobe Audition
  • Broadcast Electronics AudioVAULT FleX
  • Mistral (Mistral AI)
  • Adobe Illustrator
  • YouTube
  • Snapchat
  • Gemini for Workspace
  • Grass Valley EDIUS
  • Facebook
  • Adobe Firefly
  • Kimi (Moonshot AI)
  • Live streaming software
  • Recraft
  • Microsoft Project
  • Extensible markup language XML
  • Google Drive
  • Adobe InDesign
  • Social media sites
  • Suno AI
  • Adobe ActionScript
  • Udio
  • Pinterest
  • Microsoft Excel
  • CapCut AI
  • Google Ads
  • Airtable
  • Nova (Amazon)
  • Google Workspace software
  • Content management systems CMS
  • Napkin AI
  • JavaScript
  • Sora (OpenAI)
  • Qwen (Alibaba)
  • PHP
  • Web content management system CMS software
  • Atlassian Confluence
  • Drupal
  • Project management software
  • Graphics creation software
  • Microsoft Windows
  • Digital video cameras
  • Newsroom digital audio workstations
  • Tablet computers
  • Multimedia editing equipment
  • Waveform monitors
  • Personal computers
  • Grass Valley Ignite Automated Production System
  • Dell Notebooks
  • Electronic news gathering ENG cameras
  • Multi-line telephone systems
  • Vectorscopes
  • Robotic cameras
  • Apple iMacs
  • Video switchers
  • Teleprompters
  • Lens finders
  • Laptop computers
  • Apple iPads
  • Video editing equipment
  • Notebook computers
  • Sound mixing equipment
  • Studio lighting systems