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Automation Risk Analysis

Will “E-Commerce Business Channel Specialist” be Automated?

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AI Exposure Risk

60%

“E-Commerce Business Channel Specialist” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 60% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“E-Commerce Business Channel Specialist” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Online Merchants, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Title & Hierarchy Code (SOC) Online Merchants #13-1199.06
ℹ️

Data is based on the reference occupation: “Online Merchants”

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Core Skills & Abilities

  • Receive and process payments from customers, using electronic transaction services.

  • Devise, select, or purchase domain name and web address.

  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

  • Transfer digital media, such as music, video, or software, to customers via the Internet.

  • Order or purchase merchandise to maintain optimal inventory levels.

  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Create or maintain database of customer accounts.

  • Cancel orders based on customer requests or inventory or delivery problems.

  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

  • Determine and set product prices.

  • Initiate online auctions through auction hosting sites or auction management software.

  • Integrate online retailing strategy with physical or catalogue retailing operations.

  • Design customer interface of online storefront, using web programming or e-commerce software.

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.

  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Deliver e-mail confirmation of completed transactions and shipment.

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

  • Disclose merchant information and terms and policies of transactions in online or offline materials.

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.

  • Determine location for product listings to maximize exposure to online traffic.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.

Technologies & Software

  • Apache Solr
  • YouTube
  • Google Ads
  • Structured query language SQL
  • PayPal
  • Google Analytics
  • Magento Analytics
  • Web browser software
  • e-check software
  • ProPay payment processing software
  • Kimi (Moonshot AI)
  • Microsoft Windows
  • Extensible markup language XML
  • AJAX
  • Microsoft Access
  • Adobe Dreamweaver
  • Search engine marketing SEM software
  • Relational database management software
  • Microsoft Dynamics
  • X (formerly Twitter)
  • Microsoft Outlook
  • IBM Domino
  • Mistral (Mistral AI)
  • Hypertext markup language HTML
  • Planful AI
  • Screencast-O-Matic
  • Microsoft Excel
  • Search engine optimization SEO software
  • LAMP Stack
  • Inventory tracking software
  • MySQL
  • Snorasson Holdings CCNow
  • Drupal
  • Google Checkout
  • JamBoard
  • Shopify software
  • Microsoft Copilot
  • Microsoft Visio
  • Microsoft Office software
  • Intuit QuickBooks
  • Facebook
  • IBM WebSphere
  • Napkin AI
  • JavaScript
  • Oracle JavaServer Pages JSP
  • Bing for Power BI
  • Perplexity AI
  • Mobile application software
  • Extensible hypertext markup language XHTML
  • MyCommerce RegNow
  • Grok (xAI)
  • CCBill
  • C#
  • PayPal Zettle
  • Gemini for Workspace
  • Microsoft Project
  • DeepSeek
  • ChatGPT (OpenAI)
  • IBM InfoSphere DataStage
  • Dynamic hypertext markup language DHTML
  • Microsoft .NET Framework
  • Gemini (Google)
  • DataRobot
  • Financial accounting software
  • Adobe Photoshop
  • Microsoft Visual Studio
  • Square
  • PHP
  • Microsoft PowerPoint
  • Search engine results pages SERP software
  • Nova (Amazon)
  • Intuit QuickBoooks Payments
  • Meta Business AI
  • Alteryx AI
  • Bing Ads
  • IBM Digital Analytics
  • Apache Struts
  • Blogging software
  • Webtrends software
  • Apple macOS
  • Microsoft SQL Server
  • Llama (Meta)
  • Oracle Java
  • Enterprise JavaBeans
  • Microsoft Word
  • Tax software
  • Qwen (Alibaba)
  • Linux
  • WordPress
  • Shipment processing software
  • Content management systems CMS
  • NetSuite ERP
  • Tableau AI
  • jQuery
  • Claude (Anthropic)
  • Dot matrix printers
  • Credit card machines
  • Personal computers
  • External hard drives
  • Thumb drives
  • Label printers
  • Laser facsimile machines
  • Tablet computers
  • Desktop computers