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Automation Risk Analysis

Will “Online Retailer” be Automated?

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AI Exposure Risk

60%

“Online Retailer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 60% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Online Retailer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Online Merchants, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Title & Hierarchy Code (SOC) Online Merchants #13-1199.06
ℹ️

Data is based on the reference occupation: “Online Merchants”

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Core Skills & Abilities

  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.

  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

  • Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

  • Deliver e-mail confirmation of completed transactions and shipment.

  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

  • Design customer interface of online storefront, using web programming or e-commerce software.

  • Initiate online auctions through auction hosting sites or auction management software.

  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

  • Transfer digital media, such as music, video, or software, to customers via the Internet.

  • Integrate online retailing strategy with physical or catalogue retailing operations.

  • Cancel orders based on customer requests or inventory or delivery problems.

  • Create or maintain database of customer accounts.

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Disclose merchant information and terms and policies of transactions in online or offline materials.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Determine and set product prices.

  • Order or purchase merchandise to maintain optimal inventory levels.

  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

  • Devise, select, or purchase domain name and web address.

  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Determine location for product listings to maximize exposure to online traffic.

  • Receive and process payments from customers, using electronic transaction services.

  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

Technologies & Software

  • Llama (Meta)
  • Magento Analytics
  • Mistral (Mistral AI)
  • Meta Business AI
  • IBM Domino
  • ChatGPT (OpenAI)
  • Mobile application software
  • Alteryx AI
  • Bing Ads
  • AJAX
  • WordPress
  • Content management systems CMS
  • Microsoft Visio
  • Webtrends software
  • Square
  • Oracle JavaServer Pages JSP
  • Microsoft Project
  • Extensible markup language XML
  • Qwen (Alibaba)
  • IBM InfoSphere DataStage
  • Tax software
  • Microsoft Word
  • Microsoft PowerPoint
  • Dynamic hypertext markup language DHTML
  • Enterprise JavaBeans
  • PayPal Zettle
  • Extensible hypertext markup language XHTML
  • DataRobot
  • X (formerly Twitter)
  • Apache Struts
  • Napkin AI
  • Planful AI
  • MyCommerce RegNow
  • Google Analytics
  • Drupal
  • Apache Solr
  • Grok (xAI)
  • Shipment processing software
  • Intuit QuickBooks
  • JavaScript
  • YouTube
  • Bing for Power BI
  • Search engine results pages SERP software
  • Microsoft SQL Server
  • Microsoft Excel
  • Microsoft Windows
  • C#
  • Facebook
  • Linux
  • Search engine marketing SEM software
  • Microsoft .NET Framework
  • Screencast-O-Matic
  • Microsoft Visual Studio
  • Snorasson Holdings CCNow
  • LAMP Stack
  • Oracle Java
  • Relational database management software
  • Financial accounting software
  • PHP
  • Perplexity AI
  • Microsoft Copilot
  • NetSuite ERP
  • Search engine optimization SEO software
  • DeepSeek
  • Web browser software
  • Google Ads
  • Structured query language SQL
  • jQuery
  • Microsoft Dynamics
  • IBM WebSphere
  • Microsoft Access
  • Intuit QuickBoooks Payments
  • MySQL
  • Microsoft Outlook
  • e-check software
  • Adobe Dreamweaver
  • Apple macOS
  • Nova (Amazon)
  • PayPal
  • Gemini for Workspace
  • Gemini (Google)
  • ProPay payment processing software
  • Hypertext markup language HTML
  • Shopify software
  • Kimi (Moonshot AI)
  • IBM Digital Analytics
  • Inventory tracking software
  • Blogging software
  • JamBoard
  • Microsoft Office software
  • CCBill
  • Adobe Photoshop
  • Google Checkout
  • Claude (Anthropic)
  • Tableau AI
  • Personal computers
  • Credit card machines
  • Desktop computers
  • Tablet computers
  • Laser facsimile machines
  • Dot matrix printers
  • Thumb drives
  • External hard drives
  • Label printers