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Automation Risk Analysis

Will “Internet Retailer” be Automated?

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AI Exposure Risk

60%

“Internet Retailer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 60% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Internet Retailer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Online Merchants, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Title & Hierarchy Code (SOC) Online Merchants #13-1199.06
ℹ️

Data is based on the reference occupation: “Online Merchants”

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Core Skills & Abilities

  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

  • Transfer digital media, such as music, video, or software, to customers via the Internet.

  • Deliver e-mail confirmation of completed transactions and shipment.

  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

  • Determine location for product listings to maximize exposure to online traffic.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

  • Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

  • Order or purchase merchandise to maintain optimal inventory levels.

  • Determine and set product prices.

  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.

  • Design customer interface of online storefront, using web programming or e-commerce software.

  • Disclose merchant information and terms and policies of transactions in online or offline materials.

  • Cancel orders based on customer requests or inventory or delivery problems.

  • Receive and process payments from customers, using electronic transaction services.

  • Devise, select, or purchase domain name and web address.

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Initiate online auctions through auction hosting sites or auction management software.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

  • Create or maintain database of customer accounts.

  • Integrate online retailing strategy with physical or catalogue retailing operations.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.

Technologies & Software

  • Facebook
  • Screencast-O-Matic
  • C#
  • Napkin AI
  • Structured query language SQL
  • Google Analytics
  • Blogging software
  • Extensible hypertext markup language XHTML
  • Apple macOS
  • Tax software
  • Extensible markup language XML
  • LAMP Stack
  • Microsoft Copilot
  • NetSuite ERP
  • IBM Digital Analytics
  • Square
  • IBM Domino
  • DeepSeek
  • Microsoft Project
  • Hypertext markup language HTML
  • Llama (Meta)
  • Adobe Photoshop
  • Mistral (Mistral AI)
  • MySQL
  • Relational database management software
  • Planful AI
  • Content management systems CMS
  • Microsoft PowerPoint
  • Microsoft Dynamics
  • Alteryx AI
  • Microsoft Outlook
  • WordPress
  • IBM InfoSphere DataStage
  • Adobe Dreamweaver
  • Gemini (Google)
  • Shipment processing software
  • Webtrends software
  • Bing for Power BI
  • Snorasson Holdings CCNow
  • Oracle JavaServer Pages JSP
  • PayPal
  • Microsoft SQL Server
  • Microsoft Visio
  • Inventory tracking software
  • ProPay payment processing software
  • Tableau AI
  • Mobile application software
  • Kimi (Moonshot AI)
  • Drupal
  • JavaScript
  • X (formerly Twitter)
  • Dynamic hypertext markup language DHTML
  • Intuit QuickBoooks Payments
  • MyCommerce RegNow
  • AJAX
  • Oracle Java
  • CCBill
  • Claude (Anthropic)
  • ChatGPT (OpenAI)
  • PayPal Zettle
  • Bing Ads
  • Meta Business AI
  • Microsoft Word
  • Microsoft Visual Studio
  • Web browser software
  • Search engine optimization SEO software
  • Microsoft Access
  • Search engine results pages SERP software
  • Linux
  • Microsoft Office software
  • Intuit QuickBooks
  • Financial accounting software
  • Qwen (Alibaba)
  • Microsoft .NET Framework
  • Magento Analytics
  • JamBoard
  • Shopify software
  • e-check software
  • Microsoft Excel
  • PHP
  • Gemini for Workspace
  • YouTube
  • Perplexity AI
  • Nova (Amazon)
  • IBM WebSphere
  • Search engine marketing SEM software
  • jQuery
  • Google Checkout
  • Apache Struts
  • Enterprise JavaBeans
  • Google Ads
  • Grok (xAI)
  • DataRobot
  • Microsoft Windows
  • Apache Solr
  • External hard drives
  • Laser facsimile machines
  • Dot matrix printers
  • Tablet computers
  • Desktop computers
  • Thumb drives
  • Personal computers
  • Label printers
  • Credit card machines