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Automation Risk Analysis

Will “Internet Retailer” be Automated?

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AI Exposure Risk

60%

“Internet Retailer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 60% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Internet Retailer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Online Merchants, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Title & Hierarchy Code (SOC) Online Merchants #13-1199.06
ℹ️

Data is based on the reference occupation: “Online Merchants”

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Core Skills & Abilities

  • Disclose merchant information and terms and policies of transactions in online or offline materials.

  • Determine location for product listings to maximize exposure to online traffic.

  • Cancel orders based on customer requests or inventory or delivery problems.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.

  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

  • Initiate online auctions through auction hosting sites or auction management software.

  • Integrate online retailing strategy with physical or catalogue retailing operations.

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.

  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

  • Transfer digital media, such as music, video, or software, to customers via the Internet.

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Devise, select, or purchase domain name and web address.

  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

  • Order or purchase merchandise to maintain optimal inventory levels.

  • Design customer interface of online storefront, using web programming or e-commerce software.

  • Receive and process payments from customers, using electronic transaction services.

  • Create or maintain database of customer accounts.

  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

  • Determine and set product prices.

  • Deliver e-mail confirmation of completed transactions and shipment.

  • Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.

Technologies & Software

  • IBM Domino
  • Dynamic hypertext markup language DHTML
  • Nova (Amazon)
  • Microsoft Outlook
  • Extensible hypertext markup language XHTML
  • Facebook
  • Microsoft Visual Studio
  • Planful AI
  • Grok (xAI)
  • Microsoft Copilot
  • Web browser software
  • Perplexity AI
  • Shopify software
  • Linux
  • Microsoft .NET Framework
  • Hypertext markup language HTML
  • ChatGPT (OpenAI)
  • Magento Analytics
  • Apache Struts
  • jQuery
  • Search engine marketing SEM software
  • IBM WebSphere
  • Microsoft Office software
  • X (formerly Twitter)
  • Mobile application software
  • Adobe Dreamweaver
  • Microsoft Project
  • Microsoft Access
  • Drupal
  • JavaScript
  • Structured query language SQL
  • Oracle JavaServer Pages JSP
  • Alteryx AI
  • PayPal
  • e-check software
  • Qwen (Alibaba)
  • Kimi (Moonshot AI)
  • Bing Ads
  • WordPress
  • YouTube
  • JamBoard
  • Mistral (Mistral AI)
  • Adobe Photoshop
  • Screencast-O-Matic
  • DataRobot
  • Google Analytics
  • MyCommerce RegNow
  • Financial accounting software
  • Enterprise JavaBeans
  • Search engine optimization SEO software
  • Intuit QuickBoooks Payments
  • Inventory tracking software
  • IBM InfoSphere DataStage
  • Tax software
  • Relational database management software
  • Intuit QuickBooks
  • Microsoft Visio
  • Webtrends software
  • Llama (Meta)
  • Gemini (Google)
  • NetSuite ERP
  • DeepSeek
  • Snorasson Holdings CCNow
  • PHP
  • IBM Digital Analytics
  • Apache Solr
  • Shipment processing software
  • CCBill
  • Tableau AI
  • Content management systems CMS
  • Claude (Anthropic)
  • Microsoft SQL Server
  • Microsoft Excel
  • Google Ads
  • PayPal Zettle
  • AJAX
  • Oracle Java
  • Meta Business AI
  • LAMP Stack
  • Apple macOS
  • Bing for Power BI
  • Napkin AI
  • Gemini for Workspace
  • C#
  • Microsoft Dynamics
  • MySQL
  • Microsoft PowerPoint
  • Microsoft Windows
  • Blogging software
  • Search engine results pages SERP software
  • Extensible markup language XML
  • Square
  • Microsoft Word
  • Google Checkout
  • ProPay payment processing software
  • Thumb drives
  • Label printers
  • Dot matrix printers
  • Tablet computers
  • Desktop computers
  • Credit card machines
  • Personal computers
  • Laser facsimile machines
  • External hard drives