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Automation Risk Analysis

Will “E-Commerce Retailer” be Automated?

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AI Exposure Risk

60%

“E-Commerce Retailer” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 60% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“E-Commerce Retailer” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Online Merchants, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Title & Hierarchy Code (SOC) Online Merchants #13-1199.06
ℹ️

Data is based on the reference occupation: “Online Merchants”

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Core Skills & Abilities

  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.

  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

  • Order or purchase merchandise to maintain optimal inventory levels.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Integrate online retailing strategy with physical or catalogue retailing operations.

  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.

  • Receive and process payments from customers, using electronic transaction services.

  • Create or maintain database of customer accounts.

  • Determine location for product listings to maximize exposure to online traffic.

  • Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Determine and set product prices.

  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

  • Cancel orders based on customer requests or inventory or delivery problems.

  • Devise, select, or purchase domain name and web address.

  • Deliver e-mail confirmation of completed transactions and shipment.

  • Initiate online auctions through auction hosting sites or auction management software.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

  • Transfer digital media, such as music, video, or software, to customers via the Internet.

  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.

  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

  • Disclose merchant information and terms and policies of transactions in online or offline materials.

  • Design customer interface of online storefront, using web programming or e-commerce software.

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

Technologies & Software

  • C#
  • AJAX
  • PHP
  • Microsoft .NET Framework
  • Oracle Java
  • Square
  • Bing for Power BI
  • IBM Domino
  • Inventory tracking software
  • Screencast-O-Matic
  • Snorasson Holdings CCNow
  • Tax software
  • Microsoft Visual Studio
  • PayPal
  • Microsoft Windows
  • IBM InfoSphere DataStage
  • Magento Analytics
  • DataRobot
  • Gemini for Workspace
  • Hypertext markup language HTML
  • Qwen (Alibaba)
  • Mobile application software
  • Planful AI
  • Microsoft Project
  • Linux
  • MySQL
  • Drupal
  • Structured query language SQL
  • Financial accounting software
  • Microsoft SQL Server
  • Microsoft Copilot
  • Intuit QuickBooks
  • WordPress
  • Grok (xAI)
  • Search engine marketing SEM software
  • Search engine optimization SEO software
  • Intuit QuickBoooks Payments
  • Microsoft Visio
  • Adobe Dreamweaver
  • Microsoft Access
  • Bing Ads
  • Oracle JavaServer Pages JSP
  • Content management systems CMS
  • Nova (Amazon)
  • Shipment processing software
  • Apple macOS
  • Tableau AI
  • Google Checkout
  • LAMP Stack
  • IBM Digital Analytics
  • NetSuite ERP
  • JamBoard
  • e-check software
  • Microsoft PowerPoint
  • Llama (Meta)
  • Enterprise JavaBeans
  • Microsoft Office software
  • IBM WebSphere
  • Extensible markup language XML
  • jQuery
  • PayPal Zettle
  • Extensible hypertext markup language XHTML
  • Search engine results pages SERP software
  • Perplexity AI
  • Microsoft Dynamics
  • ProPay payment processing software
  • Gemini (Google)
  • Meta Business AI
  • MyCommerce RegNow
  • Webtrends software
  • Napkin AI
  • Apache Struts
  • Blogging software
  • Kimi (Moonshot AI)
  • Claude (Anthropic)
  • Web browser software
  • Relational database management software
  • Microsoft Excel
  • Adobe Photoshop
  • Shopify software
  • Microsoft Word
  • YouTube
  • Google Ads
  • Dynamic hypertext markup language DHTML
  • Mistral (Mistral AI)
  • CCBill
  • Alteryx AI
  • X (formerly Twitter)
  • JavaScript
  • Google Analytics
  • ChatGPT (OpenAI)
  • Facebook
  • Microsoft Outlook
  • Apache Solr
  • DeepSeek
  • Personal computers
  • External hard drives
  • Label printers
  • Thumb drives
  • Desktop computers
  • Tablet computers
  • Laser facsimile machines
  • Dot matrix printers
  • Credit card machines