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Automation Risk Analysis

Will “Internet Merchant” be Automated?

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AI Exposure Risk

60%

“Internet Merchant” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 60% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Internet Merchant” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Online Merchants, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Title & Hierarchy Code (SOC) Online Merchants #13-1199.06
ℹ️

Data is based on the reference occupation: “Online Merchants”

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Core Skills & Abilities

  • Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

  • Initiate online auctions through auction hosting sites or auction management software.

  • Order or purchase merchandise to maintain optimal inventory levels.

  • Determine and set product prices.

  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

  • Create or maintain database of customer accounts.

  • Deliver e-mail confirmation of completed transactions and shipment.

  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.

  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

  • Transfer digital media, such as music, video, or software, to customers via the Internet.

  • Disclose merchant information and terms and policies of transactions in online or offline materials.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

  • Receive and process payments from customers, using electronic transaction services.

  • Integrate online retailing strategy with physical or catalogue retailing operations.

  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

  • Cancel orders based on customer requests or inventory or delivery problems.

  • Devise, select, or purchase domain name and web address.

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

  • Design customer interface of online storefront, using web programming or e-commerce software.

  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

  • Determine location for product listings to maximize exposure to online traffic.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.

Technologies & Software

  • Oracle Java
  • Screencast-O-Matic
  • Content management systems CMS
  • Microsoft Windows
  • NetSuite ERP
  • Microsoft Excel
  • DeepSeek
  • Search engine optimization SEO software
  • Perplexity AI
  • JamBoard
  • Snorasson Holdings CCNow
  • Relational database management software
  • Web browser software
  • PayPal Zettle
  • Microsoft PowerPoint
  • Intuit QuickBoooks Payments
  • Inventory tracking software
  • Bing Ads
  • Microsoft Outlook
  • Google Checkout
  • ProPay payment processing software
  • Shipment processing software
  • MySQL
  • Meta Business AI
  • WordPress
  • Intuit QuickBooks
  • IBM Digital Analytics
  • PayPal
  • Microsoft Access
  • Linux
  • Tableau AI
  • Qwen (Alibaba)
  • Napkin AI
  • Shopify software
  • Extensible hypertext markup language XHTML
  • Search engine results pages SERP software
  • Enterprise JavaBeans
  • Alteryx AI
  • Grok (xAI)
  • Microsoft SQL Server
  • Bing for Power BI
  • Llama (Meta)
  • Hypertext markup language HTML
  • Webtrends software
  • IBM InfoSphere DataStage
  • Microsoft Visio
  • JavaScript
  • Google Analytics
  • Extensible markup language XML
  • Blogging software
  • Google Ads
  • Planful AI
  • Gemini for Workspace
  • Kimi (Moonshot AI)
  • C#
  • X (formerly Twitter)
  • YouTube
  • Tax software
  • Microsoft Copilot
  • Apache Struts
  • Nova (Amazon)
  • Magento Analytics
  • IBM Domino
  • CCBill
  • Microsoft .NET Framework
  • e-check software
  • Microsoft Office software
  • Financial accounting software
  • ChatGPT (OpenAI)
  • Facebook
  • Drupal
  • LAMP Stack
  • PHP
  • Apache Solr
  • Square
  • Search engine marketing SEM software
  • Oracle JavaServer Pages JSP
  • Dynamic hypertext markup language DHTML
  • Claude (Anthropic)
  • Mobile application software
  • Gemini (Google)
  • Apple macOS
  • MyCommerce RegNow
  • AJAX
  • IBM WebSphere
  • Microsoft Visual Studio
  • Structured query language SQL
  • Adobe Photoshop
  • Microsoft Dynamics
  • Adobe Dreamweaver
  • jQuery
  • Mistral (Mistral AI)
  • Microsoft Word
  • DataRobot
  • Microsoft Project
  • Dot matrix printers
  • External hard drives
  • Credit card machines
  • Laser facsimile machines
  • Thumb drives
  • Personal computers
  • Label printers
  • Tablet computers
  • Desktop computers