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Automation Risk Analysis

Will “Internet Merchant” be Automated?

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AI Exposure Risk

60%

“Internet Merchant” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 60% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Internet Merchant” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Online Merchants, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Title & Hierarchy Code (SOC) Online Merchants #13-1199.06
ℹ️

Data is based on the reference occupation: “Online Merchants”

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Core Skills & Abilities

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

  • Order or purchase merchandise to maintain optimal inventory levels.

  • Receive and process payments from customers, using electronic transaction services.

  • Create or maintain database of customer accounts.

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.

  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.

  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

  • Design customer interface of online storefront, using web programming or e-commerce software.

  • Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Cancel orders based on customer requests or inventory or delivery problems.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.

  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

  • Determine and set product prices.

  • Disclose merchant information and terms and policies of transactions in online or offline materials.

  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Deliver e-mail confirmation of completed transactions and shipment.

  • Devise, select, or purchase domain name and web address.

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

  • Integrate online retailing strategy with physical or catalogue retailing operations.

  • Determine location for product listings to maximize exposure to online traffic.

  • Transfer digital media, such as music, video, or software, to customers via the Internet.

  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

  • Initiate online auctions through auction hosting sites or auction management software.

Technologies & Software

  • PayPal Zettle
  • Google Ads
  • Perplexity AI
  • Claude (Anthropic)
  • Microsoft Visual Studio
  • IBM Digital Analytics
  • Adobe Photoshop
  • YouTube
  • Linux
  • Kimi (Moonshot AI)
  • Microsoft Copilot
  • Tax software
  • Microsoft .NET Framework
  • Google Checkout
  • JavaScript
  • Mobile application software
  • Webtrends software
  • Search engine results pages SERP software
  • Microsoft Access
  • MyCommerce RegNow
  • Shipment processing software
  • Screencast-O-Matic
  • Llama (Meta)
  • Microsoft Dynamics
  • Oracle Java
  • DeepSeek
  • Search engine optimization SEO software
  • Grok (xAI)
  • Qwen (Alibaba)
  • Adobe Dreamweaver
  • ProPay payment processing software
  • Content management systems CMS
  • jQuery
  • Financial accounting software
  • PHP
  • IBM InfoSphere DataStage
  • C#
  • Snorasson Holdings CCNow
  • PayPal
  • Microsoft Project
  • Extensible hypertext markup language XHTML
  • Napkin AI
  • Mistral (Mistral AI)
  • Web browser software
  • Structured query language SQL
  • Bing Ads
  • Microsoft Word
  • Apache Struts
  • Google Analytics
  • IBM Domino
  • Microsoft PowerPoint
  • Blogging software
  • DataRobot
  • X (formerly Twitter)
  • Oracle JavaServer Pages JSP
  • Tableau AI
  • Meta Business AI
  • Microsoft Excel
  • Apache Solr
  • Microsoft Office software
  • Intuit QuickBooks
  • Microsoft Windows
  • Planful AI
  • Extensible markup language XML
  • Gemini for Workspace
  • ChatGPT (OpenAI)
  • Drupal
  • JamBoard
  • NetSuite ERP
  • IBM WebSphere
  • Hypertext markup language HTML
  • LAMP Stack
  • Relational database management software
  • Bing for Power BI
  • Enterprise JavaBeans
  • Gemini (Google)
  • WordPress
  • Alteryx AI
  • Inventory tracking software
  • CCBill
  • Intuit QuickBoooks Payments
  • MySQL
  • e-check software
  • Facebook
  • AJAX
  • Apple macOS
  • Square
  • Dynamic hypertext markup language DHTML
  • Nova (Amazon)
  • Microsoft Visio
  • Microsoft SQL Server
  • Magento Analytics
  • Search engine marketing SEM software
  • Shopify software
  • Microsoft Outlook
  • Label printers
  • External hard drives
  • Tablet computers
  • Dot matrix printers
  • Credit card machines
  • Personal computers
  • Desktop computers
  • Thumb drives
  • Laser facsimile machines