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Automation Risk Analysis

Will “Retail E-Commerce Sales Associate” be Automated?

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AI Exposure Risk

60%

“Retail E-Commerce Sales Associate” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 60% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Retail E-Commerce Sales Associate” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Online Merchants, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Title & Hierarchy Code (SOC) Online Merchants #13-1199.06
ℹ️

Data is based on the reference occupation: “Online Merchants”

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Core Skills & Abilities

  • Cancel orders based on customer requests or inventory or delivery problems.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Transfer digital media, such as music, video, or software, to customers via the Internet.

  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

  • Determine location for product listings to maximize exposure to online traffic.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.

  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.

  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Design customer interface of online storefront, using web programming or e-commerce software.

  • Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Disclose merchant information and terms and policies of transactions in online or offline materials.

  • Deliver e-mail confirmation of completed transactions and shipment.

  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

  • Initiate online auctions through auction hosting sites or auction management software.

  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

  • Create or maintain database of customer accounts.

  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.

  • Devise, select, or purchase domain name and web address.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

  • Receive and process payments from customers, using electronic transaction services.

  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

  • Integrate online retailing strategy with physical or catalogue retailing operations.

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Order or purchase merchandise to maintain optimal inventory levels.

  • Determine and set product prices.

Technologies & Software

  • MySQL
  • Square
  • Intuit QuickBoooks Payments
  • ChatGPT (OpenAI)
  • MyCommerce RegNow
  • Qwen (Alibaba)
  • Google Checkout
  • Bing Ads
  • Structured query language SQL
  • Alteryx AI
  • PHP
  • Meta Business AI
  • Microsoft Dynamics
  • Web browser software
  • JavaScript
  • Search engine marketing SEM software
  • Adobe Dreamweaver
  • Blogging software
  • Adobe Photoshop
  • Extensible markup language XML
  • PayPal Zettle
  • Oracle JavaServer Pages JSP
  • Mistral (Mistral AI)
  • Napkin AI
  • Content management systems CMS
  • Apple macOS
  • Microsoft PowerPoint
  • ProPay payment processing software
  • Llama (Meta)
  • Grok (xAI)
  • Webtrends software
  • PayPal
  • Financial accounting software
  • C#
  • NetSuite ERP
  • Perplexity AI
  • Tableau AI
  • Tax software
  • Planful AI
  • IBM InfoSphere DataStage
  • Microsoft Visual Studio
  • Facebook
  • Google Analytics
  • Linux
  • Microsoft Word
  • Shipment processing software
  • Dynamic hypertext markup language DHTML
  • Microsoft Access
  • Oracle Java
  • Google Ads
  • Apache Struts
  • Gemini for Workspace
  • Enterprise JavaBeans
  • Mobile application software
  • Hypertext markup language HTML
  • Bing for Power BI
  • Microsoft Outlook
  • Screencast-O-Matic
  • Microsoft SQL Server
  • Microsoft .NET Framework
  • X (formerly Twitter)
  • jQuery
  • JamBoard
  • Search engine optimization SEO software
  • Gemini (Google)
  • DeepSeek
  • IBM Domino
  • CCBill
  • Intuit QuickBooks
  • Apache Solr
  • Microsoft Copilot
  • Inventory tracking software
  • Search engine results pages SERP software
  • Snorasson Holdings CCNow
  • Drupal
  • Kimi (Moonshot AI)
  • Microsoft Visio
  • Relational database management software
  • Microsoft Excel
  • IBM Digital Analytics
  • IBM WebSphere
  • DataRobot
  • Extensible hypertext markup language XHTML
  • Claude (Anthropic)
  • Nova (Amazon)
  • Shopify software
  • Microsoft Project
  • YouTube
  • Microsoft Windows
  • Microsoft Office software
  • WordPress
  • LAMP Stack
  • AJAX
  • e-check software
  • Magento Analytics
  • Desktop computers
  • Personal computers
  • Thumb drives
  • Dot matrix printers
  • Tablet computers
  • Credit card machines
  • External hard drives
  • Laser facsimile machines
  • Label printers