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Automation Risk Analysis

Will “Sales Associate” be Automated?

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AI Exposure Risk

60%

“Sales Associate” will maybe be replaced by AI.

Based on the cognitive demands, communication requirements, and logical reasoning intrinsic to this occupation according to O*NET data, we project a 60% probability of disruption by generative AI and Large Language Models.

Automation & Robot Risk

31%

“Sales Associate” will probably not be replaced by robots.

Evaluating the physical dexterity, repetitive motion tasks, and manual labor associated with this role, our analysis indicates a 31% likelihood of substitution by advanced robotics systems.

Personal & Financial Insights

Every occupation has a unique profile. For Online Merchants, the Bureau of Labor Statistics and O*NET classify the day-to-day work broadly as: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Title & Hierarchy Code (SOC) Online Merchants #13-1199.06
ℹ️

Data is based on the reference occupation: “Online Merchants”

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Core Skills & Abilities

  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.

  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

  • Cancel orders based on customer requests or inventory or delivery problems.

  • Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

  • Receive and process payments from customers, using electronic transaction services.

  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.

  • Determine and set product prices.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.

  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

  • Transfer digital media, such as music, video, or software, to customers via the Internet.

  • Create or maintain database of customer accounts.

  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

  • Integrate online retailing strategy with physical or catalogue retailing operations.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Devise, select, or purchase domain name and web address.

  • Initiate online auctions through auction hosting sites or auction management software.

  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.

  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

  • Order or purchase merchandise to maintain optimal inventory levels.

  • Deliver e-mail confirmation of completed transactions and shipment.

  • Disclose merchant information and terms and policies of transactions in online or offline materials.

  • Design customer interface of online storefront, using web programming or e-commerce software.

  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

  • Determine location for product listings to maximize exposure to online traffic.

Technologies & Software

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  • C#
  • Tableau AI
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  • Microsoft Visio
  • Mobile application software
  • Grok (xAI)
  • MyCommerce RegNow
  • Web browser software
  • WordPress
  • Microsoft .NET Framework
  • Microsoft Outlook
  • Extensible markup language XML
  • Microsoft Visual Studio
  • YouTube
  • Content management systems CMS
  • Financial accounting software
  • Adobe Photoshop
  • Relational database management software
  • Facebook
  • NetSuite ERP
  • Bing for Power BI
  • Microsoft Access
  • Enterprise JavaBeans
  • Nova (Amazon)
  • Bing Ads
  • Qwen (Alibaba)
  • Gemini (Google)
  • Microsoft Word
  • Planful AI
  • Microsoft SQL Server
  • LAMP Stack
  • Dynamic hypertext markup language DHTML
  • Oracle JavaServer Pages JSP
  • Mistral (Mistral AI)
  • Snorasson Holdings CCNow
  • Microsoft Copilot
  • Napkin AI
  • Microsoft Excel
  • Structured query language SQL
  • Blogging software
  • Search engine optimization SEO software
  • Microsoft Project
  • DataRobot
  • Microsoft Dynamics
  • Claude (Anthropic)
  • Square
  • CCBill
  • Meta Business AI
  • Adobe Dreamweaver
  • Alteryx AI
  • Google Ads
  • Drupal
  • AJAX
  • Google Checkout
  • Apache Solr
  • ProPay payment processing software
  • Perplexity AI
  • ChatGPT (OpenAI)
  • Llama (Meta)
  • Google Analytics
  • IBM WebSphere
  • Shopify software
  • JamBoard
  • Intuit QuickBooks
  • Oracle Java
  • Extensible hypertext markup language XHTML
  • Search engine results pages SERP software
  • Kimi (Moonshot AI)
  • e-check software
  • Magento Analytics
  • Microsoft Windows
  • Webtrends software
  • Shipment processing software
  • Inventory tracking software
  • JavaScript
  • Screencast-O-Matic
  • X (formerly Twitter)
  • IBM InfoSphere DataStage
  • Hypertext markup language HTML
  • PayPal
  • IBM Digital Analytics
  • PHP
  • DeepSeek
  • Gemini for Workspace
  • Microsoft PowerPoint
  • Microsoft Office software
  • Apache Struts
  • PayPal Zettle
  • Apple macOS
  • IBM Domino
  • Intuit QuickBoooks Payments
  • Linux
  • Credit card machines
  • Desktop computers
  • Tablet computers
  • Thumb drives
  • External hard drives
  • Dot matrix printers
  • Label printers
  • Personal computers
  • Laser facsimile machines